Project Description

CV-Me Branding

CV-Me is a personal brand-building tool that helps transform your career essence into a story recruiters will want to read. It was founded by Nikki Harkin, Founder of ExecCo.Search & Consulting, a firm that leads recruitment and executive search and consults to Start-Ups on fast growth.

As a part of a major branding overhaul, we developed a new direction for CV-me and worked on a major strategy that involved creating a new logo and style guide, website layout, and a number of promotional documents to help promote that brand.

We wanted CV-Me’s new brand to capture the feeling of not just career growth, but personal growth, and not to fall into the trap of becoming too corporate. Our approach was utilising a vibrant 4-piece colour palette of pink, blue, yellow and turquoise over white backgrounds to capture the joys of career progression rather than the anxiety. We paired these colours with thick typography for bold messaging and pop art-inspired photography in black-and-white with the colour being used to highlight the progression of a journey.