Project Description

Custom Gin Label

Here’s Looking at You Kid is a family-run small batch distillery based in inner Melbourne, specialising in spirits inspired by the charm and romance of Casablanca. Its founder Liz Beech was looking to create a range of specialty products for one-off events, such as weddings or fundraisers, and needed labels custom designed for each event.

The first 3 labels were designed for a cancer fundraiser, the Noble Park football club and a customizable template for a wedding. Extra care was taken to understand who each label was for and to find ways to elevate the design for that audience. One element Im quite proud of was including the club song onto the gin bottle design, as a way of reflecting the passion and the pride that the club embodied.