Project Description

I Give A Sock – Branding

I Give A Sock is a yearly campaign run by Underworks Australia, which works with charities such as Food Bank and the Salvation Army to donate socks and clothing to the homeless and displaced. The campaign operated by having people post fun photos of their socks to Instagram, which would result in a pair of socks donated per post. Over the last few years, Underworks has been able to provide tens of thousands of essential clothing items to those who need them, with the campaign growing in popularity each year.

The team at Leapfrogger helped manage the marketing campaign, I was able to contribute to the building of this incredible campaign by designing the logo, the look for campaign, the website, and numerous social assets.

I Give a Sock