Project Description

My Hero Activation

The My Hero project was a part of the Victorian Youth Strategy created by HM. This Strategy was commissioned by the Victorian Government to engage with the Youth of Victoria through various marketing activations. HM approached this by prompting submissions from participants who were given an opportunity to submit stories of their Heroes.

Their responses not only helped inform a new youth strategy but opened the door to create the ultimate team of Heroes who would become synonymous with the final Youth Strategy identity. I was comissioned to design these characters, who were inspired specifically by the submitted stories.

The final campaign went on to win gold at the Melbourne Design Awards in late 2021.

HM Group
Youth Central
Melbourne Design Awards